A CONTENT PLAYBOOK FOR BRANDS

How to Create Great Content: A Guide for Brands

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While at Yahoo I created a content playbook for brands that was used internally and externally as a training tool.  The guide was designed to help brand advertising clients "think like a publisher" with the consumer-facing content they were creating for social platforms, marketing campaigns, and brand hubs.  Examples are drawn from successful editorial content and brand campaigns that ran on Yahoo.

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